Image Ad Sizes in Facebook

Image Ad Sizes in Facebook

Image Ad Sizes for Facebook The best image size to use for your ad depends on what type of ad you’re creating, but a best practice is to size your images to be 1200 x 628 pixels. The placements for ads are News Feed mobile, News Feed desktop and the right column of Facebook: News…

AdWords Shopping Campaigns Report For Google Analytics Rolling Out

AdWords Shopping Campaigns Report For Google Analytics Rolling Out

Google has now roll out shopping campaign reporting for Google Analytics to offer advertisers more post-click insights. Google has announced that a new Shopping Campaigns report will start appearing in the AdWords section of Google Analytics. The report is rolling out globally over the next few weeks, along with the full release of Enhanced Ecommerce…

How To Setup GSP (Gmail Sponsored Promotions) Campaign ?

How To Setup GSP (Gmail Sponsored Promotions) Campaign ?

Gmail Sponsored Promotions (GSP) is a new ad format designed from Google specifically for 425 million , and growing , active Gmail users. AdWords Gmail Sponsored Promotion (GSP) campaigns have been in beta for several months, and allows advertisers to serve ads to users within Gmail messages. Initially, small teaser ads with copy and a…

Difference Between Target Bid vs Bid Only in Adwords

Difference Between Target Bid vs Bid Only in Adwords

If your campaign is setup for Display network and you are using both the keyword and placement targeting then AdWords allows you to choose one of the bidding method based on your business objective. Taking an example to explain Target Bid & Bid Only :- Now suppose your campaigns have a keyword “Goa Tour” in your…

Gmail Sponsored Promotions (GSP) USE Features Benefits

Gmail Sponsored Promotions (GSP) USE Features Benefits

Why use Gmail Sponsored Promotions ? The Gmail platform has been evolving, and Gmail advertising options are no exception. The ongoing Gmail Sponsored Promotions (GSP) beta was rolled out in early 2013, introducing new targeting and display options for advertisers. Previously, we can target audience on Gmail through managed placements. With GSP, Gmail advertising targeting…

Form Extension in Google Adwords

Form Extension in Google Adwords

Form Extensions allow advertisers to place a field and button on their search ads, in order to direct users to a new, more relevant landing page based on a URL parameter. Form extension is still in beta version and if you want to set up to your account you need to talk to Google rep and ask…

Adwords Major Updates in 2013

Adwords Major Updates in 2013

Google has announced lots of changes in Adwords and it’s search algorithms through out the year 2013. Here few major updates in adwords are covered. I hope it will help you all while running a campaign and managing adwords accounts. Change In Ad Rank Formula: Extensions & Ad Formats Matter Last Month Google has announced…

Google Adwords Keyword Planner Shows Trademark term

Google Adwords Keyword Planner Shows Trademark term

Recently there is a change in keyword planner that Google started to indicate terms that are trademarked with the TM mark. I have searched “Dell Support ” as keyword and below is the search in which you can see that Dell Support, Dell Support Chat, Dell Customer Support and many other keywords are coming with…

Viewable CPM Bidding and Active View Metrics in Adwords

Viewable CPM Bidding and Active View Metrics in Adwords

There is a major change in display network campaign, while creating a display campaign with CPM bidding option we have seen some change, new option is there where we can enable viewable CPM (with Active reporting) where Google will optimize for viewable impression and we will be charged when ad becomes viewable. We have also…

How to Create Facebook Page Like Ad Campaign

How to Create Facebook Page Like Ad Campaign

For getting more traffic and conversion from Facebook a fan page one must have enough number of facebook fan so that your post can get maximum number of people reach. Most of the time, being a new fan page it becomes very difficult to reach targeted people because of less likes. So it is recommended…

Real Time Bidding for Display Advertising Google Adwords

Real Time Bidding for Display Advertising Google Adwords

Real Time Bidding is actually a new way for buying and selling ads online. Using Real time bidding an advertiser can bought impressions considering the data about the user who generates impressions. How Real Time Bidding Works (RTB) ?   When a user visits a webpage and its get loaded, the website sends its bid…

Google AdWords Opportunities Tab Updated with New Suggestion

Google AdWords Opportunities Tab Updated with New Suggestion

Google AdWords Opportunities Tab Updated below is the screenshot New Adwords Opportunity tab consist of various features such as where to add site-links, where to raise bids to show ads. We can see suggestion related to call extension, new adgroup creation from existing keywords and much more. Opportunities in the opportunity tab are beased on the performance…

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