Dentsu Inc. is an International advertising and public relations company whose headquarters are located in the Dentsu Building in the Shiodome district of Minato, Tokyo. The Company origins as a media representative producing the first newspaper advertisements and the first television commercials in Japan. The company now offers a range of services, from traditional and creative marketing to specialty disciplines such as sports marketing, digital contents, PR, and a growing range of communication services.
Dentsu reached an agreement with the principal shareholder of Mumbai based WATConsult, a digital agency, to acquire a 90% stake in the company, which will ultimately be increased in steps to 100%. WATConsult will become part of Isobar, one of the Dentsu Group’s global network brands, and will be referred to as WATConsult linked by Isobar.
WATConsult, founded in 2007 as a Social Media agency, has developed into a digital agency offering services such as digital creative, digital media planning and buying, development of campaigns that utilize social and digital media, production of digital media applications and digital video, and online reputation management. Its clients include Godrej, Tata, Bajaj, Mahindra, SAP, and Nikon. WATConsult employs more than 160 people across the Mumbai, Delhi, Bengaluru, and Kolkata and has annual revenue of nearly Rs. 30 Crore.
A wholly owned subsidiary of Dentsu Inc, the Dentsu India Group comprises three standalone full service-advertising agencies – Dentsu Communications, Dentsu Marcom, and Dentsu Creative Impact as well as Dentsu Media and Dentsu Digital. Tokyo based Dentsu Inc has a presence in 24 countries across five continents. In 2012, it acquired 51 percent stake in Mumbai based advertising agency Taproot India Communication Pvt Ltd for an undisclosed sum.