Facebook buys TheFind.com

TheFind.com is a discovery shopping search Engine targeting lifestyle product such as apparel, accessories, home, and garden, fitness, kids and family and beauty. It was founded in 2006 as FatLens Inc., initially specializing in event tickets search but later expanding to product search. The site was re-launched as TheFind.com with an emphasis on discovery shopping search or lifestyle products.

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TheFind is the only way to search the entire shoppable web. Its proprietary search engine lets you type in something you are looking to purchase like a white dress, or a specific type of chair, and it will return results from online retailers such as Target, Nordstrom, Zappos, Amazon, Etsy, eBay and more. If consumers want to search locally, TheFind can return results within their geographic activity.

Consumers can easily compare prices between different retailers and save themselves time by not having to scour each individual site. TheFind search engine will shut down as the company merges with its new owner. This service is used by more than 15 Million shoppers. Just last month, Facebook launched a special ad unit designed to highlight specific products a merchant is trying to sell. TheFind could help Facebook better match not just a company to a user, but make sure the products shown in the ads are things they are likely to buy.

TheFind.com is a privately held company in California, and received funding from Redpoint Ventures, Lightspeed venture partners, and Cambrian Ventures. In 2007, they received an additional $15 Million funding led by Bain Capital Ventures.

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