In the online marketing concept, it is extremely important to track the number of visitors on the websites and generate the leads to increase the sales and revenues. An Affiliate plays the pivotal role in the marketing process as they would also generates the original leads from the potential customers and increase the revenue of a company. Although they can be the biggest filcher of sales that other sources brought in. And they can also approach the customers from your own site and convert them into the original customers. Affiliate is sometime useful for the company for the revenue basis but sometime it may hurts you. If you have the professional and expertise person that manages your affiliate program then you don’t have to worry about the SEO and PPC’s of your company. Now, you will see how in what manners an Affiliate affects your SEO process-
Also Read :- Is ClickBank a really good affiliate as it sounds ?
Toolbars and other adware sources taking credit for your website: Most of the cash back, credit coupons and savings websites uses the toolbar to modify search engines that resulted in a credit oriented searches, generic searches. You can also suffer from the bad impact on your SEO as sometime toolbar which when clicked by the user has redirected to the affiliate own website instead of going to the merchant website. This means Affiliate take all the credit of SEO generated traffic and grab all the sales leads.
Enhancing the backlinks- An Affiliate program which is well managed possess the top ten and twenty records of contents and blog sites that have similar products and services. Apart from that, they also have the open line communication among these blogging sites. So, from the backlinking to these website networks they can easily gain the customers.
Through Online Reputation Management SEO: Affiliate partnership is extremely helpful to your SEO needs through ORM. Affiliates put the FTC (Federal Trade Commission) disclosure on any kind of the review they do with few backlinks so that the reviews regarding the bad and fake companies will generate the more sales to your website.
After the discussion about the Affiliate impact on SEO, now you will see the how Affiliate help and hurt PPC campaign-
Affiliate can gain the sales through Trademark Bidding: They can poach your sales through bidding on your trademark as you are directed to their sites, if it is one of your IPs then they will give you a direct link to your site so you don’t even see that it was an Affiliate’s ad showing and will consider it was your own paid ad on your trademark.
Through blocking competitors– You can gain the benefits from the PPC Affiliates through blocking competitors. However, adding more Affiliates can potentially increase your CPC, it can also be a useful process to give you more space and drive sales that would have gone to competitors bidding on the terms. Make sure that, you all always build the good relationships among the partnerships as they could easily change out the links for competitors and resulted in to the decrease sales revenue.
With the help of AdSense, the PPC manager can focus the site because they know it can send a lot of sales and grow their channel in a similar way that an Affiliate Manager can approach some of the sites PPC team targets. And accordingly show them what they could be making in commissions as opposed to PPC ads. You can grow your company revenue with the proper balancing of three things i.e. Affiliate Program, SEO and PPC.