The country’s top online travel agency MakeMyTrip Ltd has acquired assets of Mygola.com for an undisclosed amount and the entire Mygola team has joined MakeMyTrip as part of the deal. The acquisition is done through the NASDAQ listed company innovation fund, which was formed to invest in startup or early stage companies in travel technology space.
Mygola, founded by IIT Batch mates Bapna and Prateek Sharma in 2009, claims it can help travellers create custom trips in 15 minutes. Its app, which is present in 16 cities across the world, has up to 5,000 installs on the Google Play store on Android. Mygola mobile app uses technology to curate content, videos, open/close hours, tips from travellers, panoramic views all on a massive scale and specific to individual user taste. The acquisition could potentially give MakeMyTrip a greater foothold in the mobile space.
Since users book everything from attractions to restaurants and cabs from within the app, the company makes money through a commission every time a transaction happens. For restaurant booking it charges $1 per diner and between 5 and 10 percent from cabs etc. It also charges 5 percent from end users as convenience fee. In the original model, Mygola used to generate revenues from users asking questions besides earning a commission for bookings.
The acquisition comes at a time when the Indian travel sector is heating up, having received $71 Million in funding so far in 2015, mostly in early stage and seed funding, as opposed to $55 Million in all of 2014. Helion Venture partners, who led the $1.5 Million round in 2013 for Mygola in October, were also an investor in MakeMyTrip. Prior to that, Mygola had raised $1 Million from the US based accelerator 500 startups, Blumberg capital.