Online restaurant guide Zomato has stepped into lion’s den in the United States with an estimated $60 Million (Rs 370 cr) acquisition of Seattle based food portal Urbanspoon. This deal will bring into direct confrontation with Yelp. This is Zomato sixth acquisition in the last six months and their first in 2015. Zomato is also in talks to raise $100 Million after this deal.
Urbanspoon is an IAC owned restaurant information and recommendation service that operates in Australia, Canada, New Zealand, Ireland, the United Kingdom, and the United States. Hence, this acquisition also establishes Zomato presence in Australia and Canada, while adding to its position in United Kingdom and New Zealand. After the acquisition, Zomato will be present in 22 countries across the world. Its restaurant coverage will increase from about 300k restaurants to more than 1 Million restaurants across the globe.
The teams will be working closely over the coming months to integrate Urbanspoon into Zomato. In due course of time, all Urbanspoon traffic will move to Zomato.com, and all Urbanspoon app users will be able to use the Zomato app. This acquisition also has a lot to offer to restaurant business. Zomato hyper local advertising model, combined with the Zomato for Business app suite, will allow restaurant businesses to reach out to, connect with, and engage customers like never before.
This is the biggest acquisition of Zomato in the last six months. It has recently acquired local restaurant search player in New Zealand, Poland, Czech Republic, Slovakia, and Italy. The startup is likely to be valued at about $1 Billion after completing the fresh round of investment. With their aggressive expansions in the world, investors are planning to invest more in the company. After this acquisition Zomato is in clear competition with Yelp, which is a public listed company and world largest.