2015 Tennis season has started with Australian Open. It is played on outdoor hard courts at the Melbourne Park in Melbourne in Australia. It will be played from 19 January to 1 February and will feature men and women events in Singles, as well as mixed doubles. The tournament will also feature senior, junior, and…

Hike, the instant messaging (IM) app service from BSB (Bharti Softbank, a joint venture between Bharti Group and Japan’s Softbank), has acquired free voice calling app Zip phone from US based Thought Mechanics Inc for an undisclosed sum. This would also compete with Bharti Airtel own core mobile service. Hike is also competing with SMS…

Online restaurant guide Zomato has stepped into lion’s den in the United States with an estimated $60 Million (Rs 370 cr) acquisition of Seattle based food portal Urbanspoon. This deal will bring into direct confrontation with Yelp. This is Zomato sixth acquisition in the last six months and their first in 2015. Zomato is also…

Facebook, the biggest social media platform in the world had recently bought QuickFire Networks Corp., who delivers video streams over the internet, as the social network makes video delivery a top priority. Facebook is second most watched video platform after YouTube in the world. QuickFire announced the deal on their website and terms were not…

Motorola Google Nexus 6 smartphone with 5.96-inch 1440 x 2560 display powered by 2.7 GHz processor alongside 3 GB RAM and 13-megapixel rear camera. Google had officially confirmed the pricing of the Nexus 6 in India by listing it on the Google Play store in India earlier this month. The Google Nexus 6 32GB variant…

Google has now roll out shopping campaign reporting for Google Analytics to offer advertisers more post-click insights. Google has announced that a new Shopping Campaigns report will start appearing in the AdWords section of Google Analytics. The report is rolling out globally over the next few weeks, along with the full release of Enhanced Ecommerce…

  It is raining online sales this season. This Diwali is truly going to be a happy shopping for online customers. E-commerce websites seems to be hosting competitions in serving people with low cost products. Amazon is all set for their Diwali Dhamaka Week sale from October 10 to October 16. The site says that there…

New Moto G vs. ASUS ZenFone 5 vs. Micromax Canvas Nitro vs. Xiaomi Mi 3 Quick Facts about Xiaomi Mi3 5.0-inch (1080×1920 pixels) IPS LCD display Quad-core 2.3 GHz processor 2GB RAM | 16GB internal memory 13MP primary camera | autofocus | LED flash | 2MP front camera 3G | GPRS | EDGE | Bluetooth…

Gmail Sponsored Promotions (GSP) is a new ad format designed from Google specifically for 425 million , and growing , active Gmail users. AdWords Gmail Sponsored Promotion (GSP) campaigns have been in beta for several months, and allows advertisers to serve ads to users within Gmail messages. Initially, small teaser ads with copy and a…

Google has launched the first family of Android One phones in India, saying the move is part of a “larger initiative to bring high-quality smartphones to as many people as possible.” Google says the Android One phones offer a high-quality experience, running the Android 4.4 KitKat. The company added these phones will be the first…

Wal-Mart said it will sell the newest suite of Apple iPhones below the recommended price. The retailer will offer the 16-gigabyte iPhone 6 for $179—when purchased with a two-year Verizon, AT&T or Sprint mobile contract—down from Apple’s $199 price. The bigger iPhone 6 Plus will cost $279 on a two-year contract, compared with the $299 Apple recommends, Wal-Mart…

If your campaign is setup for Display network and you are using both the keyword and placement targeting then AdWords allows you to choose one of the bidding method based on your business objective. Taking an example to explain Target Bid & Bid Only :- Now suppose your campaigns have a keyword “Goa Tour” in your…